Why Page Speed Is a Crucial Ranking Factor in Google’s Algorithm
With the high-speed digital world, user experience takes the top priority. Page speed is one of the most important aspects of user experience and an important consideration in Google's ranking algorithm. If your website is slow, it may turn visitors away, affect your search engine rankings, and decrease conversions. Tech Wishes , a top SEO agency , realizes how crucial page speed is to keep your competitive advantage online. What Is Page Speed and Why Is It Important? Page speed is the speed at which a page loads and publishes content. It is quantified through various metrics such as First Contentful Paint (FCP), Largest Contentful Paint (LCP), and Time to Interactive (TTI). Google has placed importance on page speed by incorporating it into its Core Web Vitals, a series of performance metrics that aim to improve user experience. A slow website causes a high bounce rate, and this informs Google that users are not finding the site helpful. This can lead to lower SERP rankings. On th...